Starting with the storefront, which acts as a billboard to attract customers, coordinating with the interior layout is important. More than that, is you basic store layouts and circulation plans that provide your customers experience. A Straight plan, a Pathway plan, a Diagonal plan, a Curved plan, a Varied plan and a Geometric plan, are the basic layouts of a store. Once the overall structure and circulation of the space has been determined, the atmosphere and thematic of the space is created through lighting, sound, materials and, one of the most important elements, visual branding. It’s important to know these design elements are and how they will impact the consumer and what level of productivity can be achieved.
Very nice young lady. Great energy and clicked immediately. She took the time to talk to me and gave me a couple of options for my project. She has great resources, unique product lines and good price.
Great team. I couldn't be happier. The designer is fresh full of ideas and the owner is very nice. I recommend them for any commercial space. They understood the business needs and worked within my budget. A big plus is that they were not afraid to come to us with a unique approach, and that reflected well on their proposal. I am very happy with the work they did.
Aesthetic Branding collaboration in retail & commercial design
Many stores take great pains to create a specific aesthetic with their catalogs, graphic design and their store mood.
A strong general example of this kind of aesthetic branding would be a high-end design boutique store. It will generally echo the style of its products. Sometimes a store will use clean lines and simple furniture with clear defined architectural lines to emulate the look of its clean products, and other times, a more rustic or industrial feel that complement the merchandise. This is the way the space connects with the look of the product, highlighting it and making the customer experience memorable. Besides helping to establish a brand identity or help sales, a store design can also help to curb shoplifting. The setup of the store can make sight lines more clear for store employees. If shoplifting is a concern, setting up a store with few blocked-off corners and easy-to-view spaces is one step towards helping our customer.
Before slipping form the commercial concept into hospitality design, we’d like to mention a few more spaces that combine both commercial design and hospitality. A regal and sophisticated bank, a cheerful and stimulating pre-school, a swanky and posh champagne lounge, a wholesome and spacious grocery store, and even your favorite theme park are all places where you can find pieces of work from commercial and hospitality interior designers.
Commercial spaces can be seen as a branded environment that represent culture. With commercial materials being generally more durable than residential materials and requiring more specialist knowledge in lighting, acoustics, hydraulics, storage etc., commercial design requires a detailed knowledge of anthropometrics and ergonomics, work practices and workflow and as stated before, various design styles.
Health Care design
Another side of the industry that slides more towards the hospitality feeling comes with Health Care design, like hospital lobbies, nursing homes, examination rooms, waiting rooms or private offices like ophthalmology, dentist, chiropractic, plastic surgery office along with any other small private practice. In this case, we’d like to use an analogy:
Take American Girl store, it is very different from a visit to any other toy store. Most stores offer similar physical elements like dolls, clothes for the dolls and accessories, but unlike the others which tend to focus on the physical elements, American Girl also pays close attention to the intangible, emotional aspects. This leads to more positive memories and a better emotional experience for visitors (both kids and adults). In the same way, many practices look similar and offer similar services, but the patient experience can vary significantly. With design thinking, a framework for solving problems that address the tangible and intangible aspects of an experience, healthcare organizations can create a superior patient experience, just like American Girl.