Natural elements

Chicago restaurant expectations have risen since customers want more from their dining experiences. Today’s restaurants need consumers to come in and then come back. It seems that great food alone is just not enough anymore. Chicago restaurant design becomes crucial for the overall experience as it sets a tone and conveys a message and promise to customers. According to the National Restaurant Association there are over 1 million restaurants in the US competing for $799 billion in sales.  More and more Chicago restaurant owners turn to designers as they realize that they have the power to transform a space from a place to eat to a place offering an engaging, memorable experience.

We explored the forecasted 2019 trends in restaurant design and found that natural elements, more precisely - reclaimed wood was generally singled out as a specific trend. One theme is clear though! Chicago diners are more visually savvy now and they want a personal experience that cares about the details.